Thursday, January 3, 2008

AT T Wireless, Not Your Parent's AT T!

AT T Wireless

AT T Wireless was your parent's AT T, just without the wireless. The once landline long distance company is slowly loosing ground on landline services. Most college students no longer get phone service in their dorms and just stick with their cell phones. While others who do have landlines, well they now get that from their cable company. AT T has struggled to get to where they are today, but what a job they've done.

After all the mergers and all of the names, the current AT T Wireless is becoming more popular. Their number of subscribers rose from 1.6 million in the first quarter to 2.1 million subscribers at the end of the fourth quarter of 2007. AT T did receive "Marketer of the Year" award from Marketing Daily, most likely due to the fact that AT T Wireless has been able to secure exclusive deals with handset makers. Since the introduction of the iPhone, AT T has activated 1.1 million of them!



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