Companies Need To Mix Wireless Internet Services With Fixed Services!!!

Operators looking to profit from wireless internet must focus on enhancing existing internet applications and communities with made for mobile capabilities and multi-channel access, according to an expert panel polled by various messaging companies.

Over two thirds of the panel, comprising of senior executives across the telecoms industry, believed that the most lucrative operator wireless internet strategy lies in augmenting the fixed internet experience with wireless capabilities such as location, immediate access, and unique customer identity.

Asked how operators can avoid price commoditization as a result of flat rate pricing models for wireless internet, the industry experts favored two options. The most popular is to offer differentiated internet packages targeted to individual consumer segments, ranging from basic to premium offerings with specific flat-rate price points.

Almost as popular, delegates thought that wireless internet operators are in a position to charge internet brands for providing an optimized wireless internet experience against assured price levels.

Operators have a golden opportunity to boost revenues with the wireless internet but the right strategy is crucial. A holistic approach will be key. Revenues will come directly from the customer through usage of wireless internet services, but operators can also expect indirect revenues from internet brands that are keen to increase interaction with their users by increasing their offerings of their services.